The Story
We read before we consume.
We believe we should read before we apply, too.
There is a small habit most of us have developed without even thinking about it. Before we buy something to eat, we look at the label. We check the ingredients, understand what is in it, and make a choice based on what feels right for us. But when it comes to skincare — something we use directly on our skin, often every single day - we don't always approach our choices with the same curiosity.
That made us wonder: why not?
Our journey began with a personal experience that made us look more closely at skincare — not simply at what a product promised, but at what was actually inside it, why those ingredients were there, and whether every part of the formulation had a purpose.
The more we looked, the more we believed that skincare deserved a more thoughtful approach. And that belief became Tayyib Co.
A good skincare begins with understanding the fundamentals — hydration, barrier care, protection, and purposeful ingredients. So rather than adding complexity for the sake of it, we focus on formulations where each ingredient is carefully considered and every product has a clear role in your routine.
Tayyib Co. is more than a skincare brand. It is a promise to put care, intention, and trust at the heart of everything we do. We are building Tayyib Co. with the hope that every product you choose feels considered, every ingredient has a purpose, and every experience with our brand reflects the care that goes into creating it. Because we believe skincare is not simply about looking after your skin - it is also about creating a moment of care for yourself, every day.
Thank you for being part of our journey.
With care,
Syeda Sushma
Founder, Tayyib Co.
The Vision
Tayyib Co. was founded by Syeda Sushma, a Chartered Accountant with over three years of professional experience across a Big Four professional services firm and the corporate sector.
Her background in business strategy, financial management, and operations inspired her to build a beauty brand rooted in quality, intention, and conscious values. Guided by this vision, she founded Tayyib Co. in 2026 with a commitment to creating beauty products that combine quality, care, and conscious values.
Today, Tayyib Co. is committed to creating thoughtfully formulated beauty products made with carefully selected, naturally inspired, non-toxic ingredients. Guided by cruelty-free standards, every product is crafted with care, purpose, and a belief that beauty should be gentle, effective, and mindful.